Role: Strategist, Photo & Video Shoot Coordinator, Lead Copywriter, Perfumier, Lead Merchandise Coordinator THE PROJECTMy team's mission was simple: leave an impression at the biggest payment industry trade show of the season. We landed on making our own signature cologne, birthing the eau de parfum and campaign named Lunch Break. I worked with a local perfume shop, Lotions and Potions, to build the perfect scent. It was a difficult solo job—scent is subjective, so I spent hours at the shop (spread across a few visits) making sure I was crafting something neutral enough, but still distinct. At the same time, I dug deep to find the right manufacturer for our product. Once I did it was off to the races. My team and I filled the EDP bottles and samples ourselves. I had to create a character to be the face of the campaign, and I settled on "Tyler Riviera"—leisure ambassador and nomad of Earth. I styled Tyler, and his photo and video shoots. It was a blast. The last stretch of this campaign was making sure the copy really captured the essence of both the eau de parfum and Tyler himself, and the end result was extraordinary. CAMPAIGN HIGHLIGHTS CAMPAIGN EMAILS THE RESULT The emails for this campaign averaged a 56% open rate and an 18% click-through rate. On LinkedIn, our Lunch Break posts saw a 230% increase in comments and a 26% increase in reactions.  We won “best swag” at MWAA, and to my relief, people were raving about its scent.  The best part: three new agents were signed to PayCompass because "Tyler" brought them back to our booth. That’s a huge ROI; as just one agent can generate hundreds of thousands of dollars in annual revenue.

Role: Lead Strategist, Lead Designer, Lead Editor & CopywriterTHE PROJECT At PayCompass, we wanted to show off our agents as much as we could, and I wanted to reflect that sentiment more in our social strategy. I conceptualized a new segment, Batched Out—a Rolling Stone style interview laid out to be casual conversations with agents about their lives.I sat with agents for an hour, listened to their stories, their triumphs, their struggles. And that's exactly what I wanted to showcase: an unfiltered look at the powerful lessons they learned along the way.When it came to copy, I made sure I captured the agent's spirit, not just their words. Including bits about their mannerisms and disposition made all the difference. The real challenge was cutting it down into three slides of content. I walked through my notes and interview pages to steep out the highlights, honing in on what made each agent shine. Design-wise, I really wanted to it to have that editorial-feel and pose our agents like rockstars. What can I say, I love the movie Almost Famous, and it certainly made this segment inspired.

Role: Strategist, Lead Copywriter, Photo & Video Shoot Coordinator, Merchandise Coordinator THE PROJECT A trade show in Miami naturally calls for Miami Vice references...but my team and I had to ask ourselves: how do we put our on twist on it? We brainstormed a way to make this campaign feel original, while also promoting our in-house prospecting app, Genie. The solution was to create everything from scratch and make it feel like its own hot TV show. And just like that, Valley Heat was born.The characters and production had to feel true to the 80's, and I graced our dynamic cop duo with the names "Dominic Rourke" and "Roman Vega". Once I had those set, the character and universe building began. I made sure we had the right outfits, props, and locations. While our content lead and videographer got to work, I was perfecting the emails to give them that neon charm. My favorite part of this campaign was crafting its soundtrack (that you can listen to here!), accompanied by cassette tapes that I sourced and put together to give away at our booth.CAMPAIGN HIGHLIGHTS CAMPAIGN EMAIL COPY THE RESULT By the end of this campaign, 94% of PayCompass Agents were actively using the Genie app. It also made a splash on socials, with LinkedIn being the most remarkable jump: a 72% increase in reactions, a 335% increase in comments, and a 25% increase in impressions.

Role: Strategist, Lead Copywriter, Video Shoot Coordinator, Training Webinar Producer THE PARTNERSHIP With Square making waves in the payment industry, PayCompass gaining an exclusive partnership was a massive deal. And we needed to give it the spotlight it deserved.PHASE ONE: ANNOUNCEMENT To announce the partnership, my team and I teed up a unique concept: a cooking show titled Three Square Meals, with the legendary (and fictional) Chef Jack.I sourced as many square props as I could within budget, and when shoot day came around, I coordinated everything on set. It's a silly announcement, but I made sure the caption gave it some more weight: "Everyone needs three square meals a day. And every business needs the right solution.That’s why Square has joined the PayCompass Toolbox. 🟨 ⬛ Starting today, PayCompass is an officially authorized reseller of Square. (We’re one of the only ISOs in the world that can say that!) If you're selling to retail, food & beverage, beauty, or services, Square might be your ticket to winning that account. Instant approval, HUGE name recognition. Just one more reason why we're the #AgentFirst ISO. Use this link to sign up for Square: https://lnkd.in/gnrQSUt3"PHASE TWO: TRAINING The next step was to ensure our agents could easily understand and sell Square, so I partnered with my Director of Training to produce and host "Square Bootcamp." This series of training sessions went on for two months, and we covered everything you need to know about Square: navigation, eCommerce, menus, you name it.I made sure training was on track, and apart from producing the show, I handled agent requests regarding Square. Catch me in the trailer below. THE RESULT The hard work was put in to drive the #AgentFirst mission, and 82% of PayCompass Agents engaged with at least one of our Square partnership resources. Of those, 26% enrolled in our Square Bootcamp and downloaded our Square collateral. Here's the kicker: those that did saw a 58% increase in their Square sales. And, within three months of becoming partners, we became one of the top five Square resellers in the nation.